Glenn's blog: 2022

Nov 10, 2022

A reminder that we are sunsetting Universal Analytics

The new Google Analytics

We'll soon sunset Universal Analytics

On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, our next-generation measurement solution.

Set up Google Analytics 4

With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google's machine learning to bridge gaps in your data with modeled insights and predictive capabilities that you can use to get better results and grow your business. And it's built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data.

It takes just a few clicks to get started today with Google Analytics 4. We recommend you begin collecting data in Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits.

See you online,

The Google Analytics Team

Help
Center

Analytics
Forums

You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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Apr 21, 2022

We will begin to sunset Universal Analytics in 2023

The new Google Analytics

Google Analytics 4 is replacing Universal Analytics

Google Analytics 4 is our next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you complete your move to Google Analytics 4.

SET UP GOOGLE ANALYTICS 4

Now's the time to create a new Google Analytics 4 property and ensure that your setup is complete. If you haven't started collecting data in your Google Analytics 4 property, you should do so now. This will allow you to gather the historical insights you need to measure your results over time when Universal Analytics stops processing hits. If you are already collecting the data you need in Google Analytics 4, you should ensure your remaining setup is complete.

You can continue to use and collect new data in your Universal Analytics properties until July 1, 2023. After that, you will be able to access your previously processed data in Universal Analytics for a period of at least six months. We know your data is important to you and we strongly encourage you to export your historical reports during this time.

In the coming months, we will provide a future date for when we will fully sunset Universal Analytics. On this sunset date, you will no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.

If you have questions on successfully making the switch to Google Analytics 4, check out our Help Center resources.

See you online,

The Google Analytics Team

Help
Center

Analytics
Forums

You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.