May 12, 2018

Improvements to our Privacy Policy and Privacy Controls

Updating Our Privacy Policy
This month, we're updating our Privacy Policy to make it easier for you to understand what information we collect and why we collect it. We've also taken steps to improve our Privacy Checkup and other controls we provide to safeguard your data and protect your privacy.
Nothing is changing about your current settings or how your information is processed. Rather, we've improved the way we describe our practices and how we explain the options you have to update, manage, export, and delete your data.
We're making these updates as new data protection regulations come into effect in the European Union, and we're taking the opportunity to make improvements for Google users around the world.
Making our Privacy Policy easier to understand
Simpler structure & clearer language
We've improved the navigation and organization of the policy to make it easier to find what you're looking for. We've also explained our practices in more detail and with clearer language.
New descriptive videos & illustrations
Often a visual description is easier to understand than text alone, so we've added short videos and illustrations throughout the policy.
Embedded privacy controls
We've made it easier to jump to key settings directly from the policy, helping you make choices about your privacy.
The revised policy is available here and will take effect on May 25, 2018.
Improving your privacy controls
Within the past year, we updated My Activity so that you can better access and manage the data in your Google Account. We also launched a redesigned Dashboard, which allows you to easily see an overview of products you're using and your data associated with them.
This month, we've updated our Privacy Checkup with new illustrations and examples to help you make more informed choices about your key privacy controls. And since we understand that your preferences may change over time, the new Privacy Checkup enables you to sign up for regular reminders to check your privacy settings.
To learn more about these and other controls to manage your privacy, visit your Google Account.

May 8, 2018

[Important Reminder] Review your data retention settings before they take effect on May 25, 2018

Dear Google Analytics Customer,
We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google Analytics. We would like to remind you that the new data retention settings will soon take effect - on May 25, 2018.
If you haven't already done so, please review and confirm these settings (Property ➝ Tracking Info ➝ Data Retention) as Google Analytics will begin to delete data according to these settings starting May 25.
Impact of this setting as of May 25 is the following:
  • Any user and event data that is older than your retention setting will be marked for permanent deletion, and will no longer be accessible in Google Analytics.
  • Deletion will affect the use of segmentation, some custom reports and secondary dimensions when applied in date ranges older than your retention setting.
  • Reports based on aggregated data will not be affected.
Find out more
You can also learn more about these data retention settings or how Google Analytics is committed to safeguarding your data.
The Google Analytics Team

Apr 27, 2018

[Important Notice] Data processing terms for the General Data Protection Regulation (GDPR) available for review / acceptance

Dear Customer,
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. It affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA).
We would like to ensure you are aware of updated data processing terms and a new contact collection mechanism for your Google Analytics Suite Products (Standard and 360 versions). If you service users in the EEA (or are based in Switzerland, where our updated terms are also relevant), or are otherwise subject to the GDPR, please review and accept these terms and provide related contact information. If you do not service users in the EEA or are not based in Switzerland, you may disregard the rest of this email.
Step 1: Review and accept the updated data processing terms in each account for each product you manage in the Google Analytics Suite:
  • Google Analytics / Analytics 360: Admin > Account > Account Settings (scroll to bottom of page)
  • Google Optimize / Optimize 360: Edit Account Details > (scroll to bottom of page)
  • Google Tag Manager / Tag Manager 360: Account Settings > (scroll to bottom of page)
  • Google Attribution / Attribution 360: Admin > Account Settings > (scroll to bottom of page)
  • Google Data Studio: User Settings > Account and Privacy (acceptance managed on a user basis)
Additional information about accepting these terms:
  • All clients using 360 products, clients using Data Studio, and clients using standard versions of Tag Manager or Optimize whose accounts were created before March 12, 2018, can review and accept data processing terms in their account(s).
  • For clients based in the EEA or Switzerland, updated data processing terms have already been included in online terms for all Google Analytics and Attribution accounts and for Tag Manager and Optimize accounts created on or after March 12, 2018.
  • For clients based outside of the EEA or Switzerland, data processing terms can be reviewed and accepted in the UIs of each account.
  • Once you accept the new data processing terms, they'll supplement your current contract or Terms of Service and will take effect on May 25, 2018
  • If you contract through a Sales Partner for any 360 products within the Google Analytics Suite, you should seek advice from the parties with whom you contract.
  • If you are located in Germany, the Hamburg Data Protection Authority has been informed of these new data processing terms.
Step 2: Provide your legal entity and contact details for notifications we may need to send under the GDPR (e.g. subprocessor appointment):
  • For Analytics, Optimize, Tag Manager and Attribution, you can provide the contact details within Suite Home ( "Organization Settings" >"Data Processing Amendment - Details"). Learn more.
  • For Data Studio, the contact collection mechanism exists in Data Studio only (not in Suite Home) and is available at User Settings > Account and Privacy. Learn more.
Find Out More
You can refer to to learn more about Google's data privacy policies and approach.
The Google Analytics Suite Team

Apr 11, 2018

[Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)

Dear Google Analytics Administrator,
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).
Product Updates
Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.
Action: Please review these data retention settings and modify as needed.
Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers site shortly.
As always, we remain committed to providing ways to safeguard your data. Google Analytics and Analytics 360 will continue to offer a number of other features and policies around data collection, use, and retention to assist you in safeguarding your data. For example, features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization may prove useful as you evaluate the impact of the GDPR for your company's unique situation and Analytics implementation.
Contract And User Consent Related Updates
Contract changes
Google has been rolling out updates to our contractual terms for many products since last August, reflecting Google's status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In both Google Analytics and Analytics 360, Google operates as a processor of personal data that is handled in the service.
  • For Google Analytics clients based outside the EEA and all Analytics 360 customers, updated data processing terms are available for your review/acceptance in your accounts (Admin ➝ Account Settings).
  • For Google Analytics clients based in the EEA, updated data processing terms have already been included in your terms.
  • If you don't contract with Google for your use of our measurement products, you should seek advice from the parties with whom you contract.
Updated EU User Consent Policy
Per our advertising features policy, both Google Analytics and Analytics 360 customers using advertising features must comply with Google's EU User Consent Policy. Google's EU User Consent Policy is being updated to reflect new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consent from, end users of your sites and apps in the EEA.
Action: Even if you are not based in the EEA, please consider together with your legal department or advisors, whether your business will be in scope of the GDPR when using Google Analytics and Analytics 360 and review/accept the updated data processing terms as well as define your path for compliance with the EU User Consent Policy.
Find Out More
You can refer to to learn more about Google's data privacy policies and approach, as well as view our data processing terms.
We will continue to share further information on our plans in the coming weeks and will update relevant developer and help center documentation where necessary.
The Google Analytics Team

Jan 4, 2015

New In-House Blog

This blog, as you can see, has not been updated since 2012. We'll be moving the content from this blog to a new blog at our website in the Spring of 2015. We'll send out a notice to everyone on our list to alert you to the exciting new active blog.
We plan on making it much broader in scope to offer information on more subjects related to visiting Britain and Ireland as well as reviews of sacred sites and towns/cities visited on our tours, articles of interest by guest writers, photos, videos and much more…
It is moving to  - hope to see you there!

Apr 18, 2012

First Crop Circle of 2012 in England

This first formation of the year was reported on April 15th 2012 at Hill Barn, nr Lurkeley Hill, East Kennet in Wiltshire. Once again it was another formation close by Avebury. It is in flowering oilseed rape (canola) and has twelvefold geometry. It appears to be 60-80 feet in diameter. To see more photos go to
 To see the geometry clearly I recommend you visit Temporary Temples blog written by Karen Alexander because she has drawn and painted it

The formation occured on the same weekend as our high-energy conference 'Crop Circles & 2012' in Vermont, USA. There was much discussion on when the first circle would appear and also much talk on our ability to communicate telepathically with the circlemakers, indeed it seems rather rude not to try and engage in a conscious communication with them. So it is no surprise to me that the circlemakers put down the first circle of the year on this weekend in response to our focussed attentions on them. There were 100 of us present and giving all our intent and attention to the crop circle phenomenon.
This isnt an isolated incident either, we have been communicating with the circlemakers since 1996 and have manifested or helped co-create numerous formations, as we know many other people and groups have. For 2012 to start with such an occurence is most auspicious and appears to promise an exciting year. For those of you who want to try communicating with the circlemakers yourself all you have to do is to be sincere and enthusiastic in your approach to the circlemakers and ask for a crop circle that has something to teach you. If you ask for a particular pattern you're not really open to learning anything new from them. Doing this in meditation, focussing on a crop picture or being on the land can all help, but really its up to you to find a method that feels right for you.
Oh, and always say thankyou!

Mar 8, 2012

Crop Circles: Some Pre-Season Thoughts for 2012

The 2012 crop circle season in England is almost upon us, what will it bring in this much-anticipated year? I’ve learnt over the years that its foolish to try and predict what will happen but this is a good time to reflect upon some of the lessons the circles have taught us to date.

One function of the crop circles is to remind us of ancient wisdom. Their locations close by ancient sacred sites alerts us to this fact. If you visit crop circles or sacred sites over time, as I have done since 1992, you will be shown elements of this wisdom. It would take a whole book to explore all of them (it’s in the pipeline!) but I will briefly mention some of the points that keep being repeated by the Circlemakers.

Pay attention to the Avebury landscape

It’s impossible to study crop circles without reference to Avebury and vice versa. Once again, in 2010 the overwhelming majority of circles occurred close to Avebury. Of the 73 formations in England three quarters were within a 6 mile radius of Avebury and 90% were within a 12 mile radius. Avebury was the centre of Neolithic Britain and it sits (not quite) halfway along the famous St Michael leyline. The chalkland in which Avebury nestles is underlain by the largest aquifer in Britain which is potentized by the powerful Michael and Mary earth energy currents. Silbury Hill and Merlin’s Mound were both built in the flood plain of the river Kennet, sacred springs abound in the area and the ditch at Avebury was designed to hold water. In fact every sacred site in the world is situated on top of underground water. So we can see that we are being told to:

Pay attention to water

Neither crop circles nor sacred sites would exist without the presence of underground water. Research I did in the 1990’s showed that 94.6% of all crop circles occurred above underground water. Recent work by Dr Masaru Emoto in Japan has shown what homeopathy has always said – that water has a memory. We all know that crystals have memory; silicon chips mean that our computers and technological gadgets are basically crystal powered. The Avebury landscape is littered with quartz. I suggest that if quartz can be likened to computers then water can be likened to the internet – it has memory and it also has fluidity, which is communication. Our world needs to wake up to the importance of water and start treating it as the treasure that it truly is.

‘Off to one side’

- is another lesson that can be seen in all genuine formations. The centre point of individual circles in crop formations is never the exact geometric centre, it’s always a little off to one side. I first noticed this over ten years ago and I always check it out in any new formations I visit. The central flattened circles of Tawsmead Copse and Knoll Down formations in 2010 are clear examples of this.

Likewise the energetic upwelling within stone circles, including Stonehenge and Avebury, is not at the geometric centre. The same applies to cathedrals, underground chambers and even pyramids; this appears to be an underlying principle of the universe.

Sacred geometry

- is geometric pattern and form that naturally occurs as a result of the interplay of underlying energies in the universe. This can be seen throughout nature as repeated beautiful forms such as the nautilus shell that spirals according to the Golden Section. Our mathematics was developed as a way of codifying and explaining what was observed in the world of form. It’s significant that crop circles speak to us through the language of geometry, a language that is understood across all races and cultures. Mathematical problems that have puzzled academics for thousands of years have been elegantly solved by certain crop circles and others draw our attention back to the workings of the natural world. Our friend, author and long-time crop circle researcher Michael Glickman has likened crop circles to educational toys scattered on a kindergarten floor; as the children it’s up to us what we make of them!

‘We are powerful co-creators’

- is one of the most important lessons the Circlemakers are showing us. Several times since 1997 we have led a group meditation putting out a request to the Circlemakers to create a crop circle. This almost always leads to a new circle appearing the next day that has features we can identify as being in answer to our request. The first time this happened was with a group of nineteen people, five of whom chose not to take part in the attempted ‘communication’ meditation – remember these numbers. The participants stood in a crop circle in South Field at Alton Barnes and looked across to East Field for about ten minutes. We wanted this to be a genuine attempt to open a ‘conversation’ with the ‘Circlemakers’, so we asked for a formation that would have something to teach us.

The next morning at 9am we headed straight to East Field and there was a crop circle exactly where we had been focusing our attention to. The lay was the most beautiful of any I have experienced in nearly twenty years, flowing elegantly as if lain down by flowing water and it felt very energetic. It was impossible to make out the pattern from the ground so we flew over it in a small helicopter. At first sight I was disappointed as the pattern was incomplete and some of the circular lines weren’t perfect. However, looking at the aerial photograph later I was awestruck – it was a flower of life pattern, that usually consists of nineteen overlapping circles, this one had five circles missing! And I believe the imperfection of the circular lines was telling us – “You weren’t perfect in your communication, but try again”, which we have done repeatedly with similar results.

The implications are immense – the ‘Circlemakers’ can read our minds, or at least pick up psychic messages we send, they are benevolent and we believe we’re being told to realize that we are powerful beings and co-creators of our reality, a realization that can change the world. As nearly all crop circles occur overnight maybe we are involved in co-creating them in our dreamtime!

Maybe 2012 is the end times for our outmoded way of perceiving ourselves and a doorway to a brave new world. All we have to do is to wake up to who we really are.